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Branding
 Branding is simply a way to to establish a consistent identity for your business that differentiates you from other agents, and provides an easily recognizable "look and feel" to all your promotional materials — from your web site to your stationery.
While many companies charge thousands of dollars for their branding services, we say it doesn’t have to be expensive — and you don’t have to do it all at once!
Five Ways to Get Started
Select a slogan or “tag line”
A tag line defines who you are and what you do, and differentiates you from other agents – all in one phrase. “Nothin’ says lovin’ like somethin’ from the oven"TM; “Built Ford Tough"TM; and “The Running Realtor"TM are all examples of tag lines. We often distill tag lines for our clients through the process of "interviewing" them to establish the content for their brochure — no extra charge!.
WE CAN WORK TOGETHER WITH YOU TO CREATE A SLOGAN
THAT DISTILLS WHO YOUR ARE AND WHAT YOU DO
Provide a brochure to potential clients
A brochure establishes your credibility with potential buyers and sellers; it differentiates you from the competition; and it extends and deepens the personal rapport you work to establish with those who attend your open houses. Creating a brochure is a great place to begin your branding process. It will incorporate your tag line, and provide you with a color palette for your "look and feel." A brochure will return a minimum of 5 times your investment in it, annually! See BROCHURES for more information.
Change your business card
You probably have too much information on your business card. Request a copy of our FREE REPORT to find out what you should emphasize and what should be eliminated!
WE CAN DESIGN AN ATTRACTIVE BUSINESS CARD FOR YOU THAT'S CONGRUENT WITH YOUR BROCHURE, EXISTING WEB SITE, OR OTHER PROMOTIONAL MATERIALS
Letterhead Stationery
Make sure you’re got some before you need to send correspondence by mail. Add some letterhead envelopes to your color-coordinated letterhead, brochure, businesss card, and web site, and your branding process is practically complete – without spending thousands of dollars!
We can work with you to create your tag line, decide what information to include in your promotion materials, and, through their “look and feel,” create materials that best capture who you are and what’s special about the way you do what you do.
NEED LETTERHEAD? WE CAN DESIGN IT FOR YOU!
Register your own domain name and email address
Your own domain gives you a more professional image. Web-savvy clients will think more of you if you have an email address at your own domain, too, as opposed to say, you@aol.com. You don’t even need your own web site in order to have your own domain name. Establish your domain address and you can usually have it forwarded to your page on your broker’s site. A consistent domain name, email address, and phone number will pay big dividends over time. Importantly, past clients will still be able to reach you, even if you should change brokerages. (You can get your own domain name and email address for less than $10 a year at HotNamesUsa.com.)
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