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Real Estate Newsletters, Brochures, Coaching, Branding, Consulting, Marketing, Virtual Assistance Services, Postcards, & More!
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Systems Organization
Those realtors who take deliberate steps Do you have a system for capturing the contact information of new buyers who attend your open houses? Do you have a “sphere of influence” database? Do you have a geographical “farm?” Have you considered a demographic farm instead of, or in addition to, your existing farm? Is your database divided by those in your farm and those in your sphere of influence? Do you have a system to qualify candidates in your farm and move them to your sphere? Do you have 100 “A-list” clients — those special clients whom you know are going to use you as their realtor when the time comes and refer you to friends, neighbors, family, and other acquaintances between now and then? Do you have a system in place to send your A-list clients an “item of value” every month? Do you have a record of what you’ve already sent them so you can avoid duplication? Do you have a record of when you talked to each of your clients last? Do you have a record of the name of their spouse and the names, ages, and birthdays of their children so you can inquire about them and send them each a card on their special day? Agents with systems like these in place are going to be the agents who prevail when buyer demand comes roaring back. Agents without systems like these in place are the agents who are least likely to still be in business when the market begins to improve! |
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With buyers and sellers at somewhat of a standoff at this point in the market, many agents aren’t quite as busy as they have been in recent years. Many other agents with strong referral businesses already established continue to be overwhelmed because they don't have systems in place to handle their business in an organized fashion.